Music is the
culture, connection, and the heartbeat
of our lives.
My work is built on a lifelong commitment to music and the people who create it.
Talent Buying Rooted in Experience and Respect for the Craft
Artists & Talent
I work with heritage artists alongside new and developing talent, carefully curating lineups that connect with venues, audiences, and culture. Every decision starts with respect for the artist and the music they create.
Venues & Spaces
I work with venues and performance spaces to thoughtfully connect them with artists whose sound and presence align with their audience and identity. Every collaboration is approached with care for both the space and the artist.
Insight & perspective
Through my blog, I share lessons from a lifetime in the industry — exploring music’s role in culture, artist development, and the evolving world of live performance and entertainment.
A life dedicated to music
I’m Ric Curtice and I’ve spent my entire career in service of music.
From radio and major labels to live promotion and talent buying, my work has always centered on respecting musicians as creative professionals and ensuring their work reaches people in meaningful ways.
I own and operate More Music Production, allowing me to stay hands-on, responsive, and focused on quality. Music is social. It directs culture. It reconciles a chaotic world. And when it’s done right, it connects us all.
Life in the Music Industry
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Life in the Music Industry 〰️
